PETALING JAYA: Invictus Blue Group (IBG) has appointed Jo Yau as its group chief executive officer with effect from today.
With over 24 years of diverse experience across media owners, integrated agencies, creative agencies as well as financial technology startups, IBG said Yau brings a wealth of expertise and leadership to her new role.
“With the appointment of Yau, IBG is accelerating its transformation agenda, promoting its commitment to women in leadership, being more client focused as well as pivoting the company to be more tech and artificial intelligence focused,” it said in a statement.
Having previously worked at senior levels in GroupM and ZenithMedia (now rebranded to Invictus Blue), Yau has managed a portfolio of blue-chip and international brands including Maybank Group, Toyota, Emirates, American Express, HSBC and Volvo.
“Her extensive background in media has equipped her with a deep understanding of client needs across various industries,” said IBG.
“In addition, Yau served as general manager at Grey, where she honed her skills in managing creative deliveries for clients such as TM, Maybank, Coway, Lenovo, Oppo and more.
“Working tirelessly alongside with the leadership team, Grey emerged as the top agency in Malaysia, winning prestigious awards including Cannes Lions and Kancil Awards.”
IBG said Yau also held a dual role in Malacca Securities Group, serving as chief marketing officer in Malacca Securities and chief commercial officer at MULA Advisory, a subsidiary under the group.
“During her tenure, she oversaw significant milestones including the rebranding and launch of the 60th anniversary celebration of the company, as well as the successful launch of M+Global, a stock trading app that provides access to US and Hong Kong markets, marking a key achievement for the company in the stockbroking and technology space.”