KUALA LUMPUR: Country Heights Holdings Bhd has identified healthcare and wellness, as well as new energy, as key areas to revitalise the company “from red to black” and steer it towards sustainable profitability as part of its strategic transformation into a “premier grand wellness hub.”
“As part of the transformation, the group will upgrade and consolidate its resort and hospitality portfolio and transform it into a premier grand wellness hub. This transformation will provide comprehensive and personalised wellness experiences tailored to meet the future needs of its exclusive members,” the company said in a statement today.
The group is also initiating significant internal transformation aimed at strengthening its human resources (HR) capabilities.
“This strategy includes the adoption of smart technologies that automate and enhance HR processes, from recruitment to employee management and development,” it said.
The company is placing a heightened focus on bolstering marketing and sales strategies across all departments, ensuring a cohesive approach to market penetration and customer engagement.
“These initiatives are crucial in supporting the group’s transition into a premier grand wellness hub and ensuring the team is well equipped to meet the challenges of the future,” it added.
Group chairman Admiral (R) Tan Sri Mohd Anwar Mohd Nor said the transformation will provide comprehensive and personalised wellness experiences tailored to meet the future needs of exclusive members.
“As we celebrate the significant milestone of our 40th anniversary, we are excited to advance our foundation in lifestyle property and transform the whole group into a premier grand wellness hub,” he said.
Country Heights founder and advisor Tan Sri Lee Kim Yew said together with its subsidiaries and partners, including L1 Bank and Mines Resort & Golf Club, the group plans on upgrading facilities and adopting cutting-edge technologies, such as blockchain and artificial intelligence, to ensure a secure and personalised user experience.
“These advancements are key to enhancing our comprehensive lifestyle and wellness offerings, enabling us to not only improve our existing portfolios but also significantly enrich our community engagement and array of lifestyle services,” he added. – Bernama